Joe loved the style and flow of rap music even before coming to know the Lord when he was 15 years old. Once he began following Jesus, he wanted to find a way to use the music to convey the message of the Gospel. Over 20 years later the vision has come to life. Now the desire for himself and for others to know God more comes alive in his lyrics and his messages.  Joe does not believe he needs to make the Bible more relevant. He believes the Bible is already relevant and wants to show people how to apply it to their lives.  His passion and mission is to use the music and culturally relevant, Biblically solid messages to show the world the love and truth of God in a way that reveals who God is, who they are and that knowing God is more satisfying than anything this world has to offer.

Joe doesn't believe that ministry is just something you do, but something you live on a daily basis wherever God has placed you, whether it's on the job, at school, in the home or on the mic. With thought-provoking, Christ-centered lyrics and a heart after God and for reaching the lost, Joe takes the Gospel to the urban culture and generation of youth in a way that changes lives for the glory of God.